TFI Announces 2024 4R Advocate Winners

Arlington, VA –The Fertilizer Institute (TFI) announced today the selection of two agricultural retailers and their partnering farmers as the 2024 4R Advocates. These four individuals are being recognized for their exceptional commitment to implementing fertilizer management practices based on the principles of 4R Nutrient Stewardship, which have demonstrated significant economic and environmental benefits.

“Our 2024 4R Advocates are at the forefront of environmental stewardship,” said TFI President and CEO Corey Rosenbusch, speaking at TFI’s Agronomy Conference and Expo in St. Louis, MO. “Their commitment to the 4Rs—right source, rate, time, and place— is crucial for optimizing crop yield and sustainability, ensuring our ability to continue feeding the crops that feed the world. We are proud to honor these grower and retailer pairs for their significant contributions to farming practices and look forward to their continued impact on shaping agriculture.'”

Now in its 13th year, the 4R Advocate program highlights the in-field successes of these best management practices, which focus on the right source, rate, time, and fertilizer placement. This framework aims to enhance production and profitability, boost environmental protection, and improve sustainability.

The advocates selected for this year, who collectively manage diverse cropping systems across multiple states, will participate in various TFI outreach efforts. These include hosting farm field days, participating in conference panels, and promoting 4R stewardship practices within their communities.

2024 4R Advocates:

Retailer: Allen Spray, Chestertown, MD – Williard Agri Service

Farmer: Bryant Lowe, Laurel, DE – Lakeside Farms

Retailer: Daniel Mullenix, Auburn, AL – GreenPoint Ag

Farmer: Mason Roberts, Sylvester, GA – MTR Farms

The 4R Advocate program is a key element of TFI’s campaign to raise awareness and adoption of 4R Nutrient Stewardship practices. This initiative underlines the critical role of efficient nutrient utilization in sustainable crop production systems. To learn more about 4R practices, please visit www.tfi.org.

Additionally, as of this summer the industry is on track with its 4R Acre commitment to manage 70 million acres under 4R practices by 2030. A 4R acre is defined as an acre of U.S. cropland under management using 4R practices, such as crediting organic sources and removal rates, variable rate technology, split applications, the use of cover crops, accounting for weather during application, etc.

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The Fertilizer Institute (TFI) is the leading voice of the nation’s fertilizer industry. Tracing its roots back to 1883, TFI’s membership includes fertilizer producers, wholesalers, retailers and trading firms. TFI’s full-time staff, based in Washington, D.C., serves its members through legislative, educational, technical, economic information and public communication programs. Find more information about TFI online at TFI.org and follow us on Twitter at @Fertilizer_Inst. Learn more about TFI’s nutrient stewardship initiatives at nutrientstewardship.org and on Twitter at @4rnutrients.